Frequently Asked Questions
What is Headway Cambridgeshire?
Headway Cambridgeshire is a charity that provides specialist services and support
to people with an acquired brain injury and other neurological conditions, and their
families, across Cambridgeshire.
What is acquired brain injury and how is it caused?
There are 2 types of acquired brain injury:
- Traumatic Brain Injury (TBI) is caused if the head receives a severe blow or jolt and the brain is damaged. TBI may result from a road traffic accident, sports injury, fall or assault.
- Other forms of Acquired Brain Injury (ABI) - an ABI is any brain injury that occurs since birth. There are many possible causes, including stroke, haemorrhage, infection, hypoxic/anoxic brain injury and medical accidents.
How prevalent is acquired brain injury?
Brain injury is more common than most people think.
It is often called the hidden disability because it is not always obvious.
Over 2300 people from Cambridgeshire attended Addenbrooke's Hospital in 2010 with traumatic brain injury i.e. an average of 6 people every day,
and that number doesn't include other forms of acquired brain injury such as stroke.
What are the effects of acquired brain injury?
Issues associated with brain injury include:
- Loss of movement in the legs or arms
- Reduced speed of thought; issues with memory, understanding, concentration and solving problems
- Communication problems - loss of speech or impaired speech
- Changes in emotional reaction and behaviour. These are more difficult to see than the more obvious problems
such as those which affect movement and speech but can be the most difficult for the individual concerned, and crucially their family to deal with.
- Social isolation - the result of many of these clinical effects is that people with a brain injury can often be socially
isolated. They may lose their confidence, they can be ostracised by their community becuase they may look different, have trouble speaking or display challenging behaviour.
Why do we need new products? Surely it's all been invented?
Despite the significant breakthroughs in research and technology in recent decades,
there still remain significant areas of unmet need in terms of the products available to people with
brain injury to help them return to everyday life after their injury.
What types of new products or services are needed?
Here is one example. In terms of preventing brain injury, many young people refuse to wear a cycle helmet
as it isn't "cool" to be seen wearing one. So what can be done to encourage young people to wear a helmet so that the
opposite is true i.e. it isn't cool to be seen riding a bike without a helmet? Could helmets be redesigned so they
become a fashion accessory as well as functional?
What is "crowd-sourcing" ideas?
Crowd-sourcing involves bringing together lots of people (hence the term "crowd") so they can pool their resources
to achieve a common objective. Mind Your Head is based on the premise that by bringing together people from across Cambridgeshire and beyond,
all from diverse backgrounds with different talents and experiences, it may be possible to generate ideas for new
products and services for people with acquired brain injury. The Challenge will therefore unite people from across the county in a way that has not been previously achieved.
How can you get involved?
Mind Your Head involves 4 main groups of participants – Seekers, Solvers, Sages and Supporters. You can take part as a Solver, Sage, Supporter or even all three.
- Solvers – anyone willing to join a team to help brainstorm and develop ideas for new products and services i.e. age, background and profession are irrelevant.
You do not need to be an inventor, entrepreneur, scientist, engineer or even in business.
- Sages – people with expertise who are willing to donate some of their time to help the solvers (e.g. experts in design, engineering, business, law, clinical/medicine).
- Supporters – organisations, individuals or groups of individuals who are willing to donate some money to support Headway via the Challenge. See supporter rates below.
- Seekers - people who have a brain injury (Headway's clients) and would like to improve their quality of life
Sages must also become Supporters. Direct selling of services by Sages to other participants is prohibited but Sages will have a chance to showcase their expertise to other participants and may therefore make new business contacts through the process.
How will Mind Your Head work?
Mind Your Head is taking place in 3 main stages:
Stage 1 - January to October 2014
Recruitment of participants
Mind Your Head is being promoted through direct and indirect marketing as well as the local and national press
throughout the first nine months of 2014. During this period, our aim is to recruit Solvers, Supporters and Sages.
Interested parties register on this website.
Stage 2 - October 2014
Ideas event
In October 2014, Headway Cambridgeshire will host an event at which selected
Seekers will describe the challenges and frustrations they encounter in everyday life.
Based on this information, the Solvers will form into teams (ideally teams will comprise
a wide range of skills, backgrounds and ages) and the teams will start to brainstorm ideas.
Based on these ideas, they may need to poach or recruit talents from other teams
introducing an element of competition. At the end of the event, the teams with ideas
they want to take forward into the Challenge will register their team with Headway.
The teams can be any size, for example, a team might be an entire school,
a church, a society, a football team, a company, a university department,
a group of friends or an ad hoc group that meets and forms through the Challenge.
Each team will have a team leader and a team name. Teams can recruit new members at
any time. The teams will be given 4-6 weeks to progress their ideas and develop a Business Case.
Throughout this period, they will have access to the Seekers, for additional information on needs;
meeting rooms including Headway in Fulbourn; and the Sages.
Stage 3 - November 2014
Pitching event
In November, a second event will be held at which selected teams will present their
business case to a large audience including the Seekers, all the other Solvers,
the Sages and Supporters. If ideas are eventually commercialised,
Headway Cambridgeshire will be entitled to share in benefits accruing.
Such benefits will be negotiated on a case by case basis.
How will Headway Cambridgeshire raise money via Mind Your Head?
Funding for Headway cambridgeshire will be raised by recruiting "Supporters" of Mind Your Head. To appeal
to both individuals as well as organisations of all sizes and budgets, Supporter fees range from £100 to £5000.
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Bronze
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£100
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Suggested rate for individuals or micro-small businesses
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Silver
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£500
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Suggested rates for SMEs
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Gold
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£1,000
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Suggested rates for SMEs
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Diamond
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£2,500
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Suggested rates for large businesses
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Platinum
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£5,000
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Suggested rates for large businesses
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Why should I/we get involved?
Supporter benefits i.e. everyone making a financial contribution, will be acknowledged by having their logo
(or, in the case of individuals, their photo if they wish) and personal or company description listed on the Mind Your Head website as well as on any documentation
such as flyers and posters promoting the MYH Challenge. Research suggests that MYH will attract significant interest from across the county as well as from the regional and national press.
Supporters, solvers and sages will also:
- Make new business contacts
- Extend their networks
- Acquire new skills
- Make friends
- Have fun
- Make a valuable contribution to society
How will Headway Cambridgeshire use the money raised?
Headway Cambridgeshire will use the funds to help many more people with brain injury than is
possible with their existing levels of funding. Funds will also be used to extend the range of services they currently offer.
What other support does Headway Cambridgeshire have for Mind Your Head?
Mind Your Head is being run in partnership with the Cambridge Brain Injury
Healthcare Technology Co-operative or HTC for short.
This government-backed programme, led by Professor John Pickard, Professor of Neurosurgery at the University of Cambridge, and hosted by Addenbrooke’s Hospital, is collaborating with patients and patient groups,
charities and industry. The HTC will identify unmet clinical problems and develop new medical devices, healthcare technologies and technology-dependent interventions to improve treatment and quality of life for people with brain injury.
The HTC will achieve this by identifying gaps in the provision of products and services for people
with brain injury and running a series of Dragons' Den style competitions for developers of technology.
Interested? Find out more.
Throughout January, Headway is seeking pledges from potential Sages and Supporters before launching the Challenge in February. All you have to do is decide which Supporter rate is
most appropriate for you (if you want to support as an individual) or your organisation and send an email to Headway
Cambridgeshire's fundraiser
Karen Bevan pledging your support!
If you have any questions, Karen will also be pleased to help. Call Karen on 07919 373464.